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| Trading Down, Not Out: Recession Impacts on Travel |
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money. For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge). What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver. |
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As one of the largest states in the Union, Texas, the Lone Star state, is big on tourism and huge on fun. Two thirds of the over 20 million folks who call Texas home live in its major metropolitan cities, like Houston, Dallas, and Austin. Aside from the typical things most big cities have to offer, like great food and exciting nightlife, folks in Houston can also sign up for space camp. In Dallas, nothing beats catching the Dallas Cowboys football team in action during a home game, or witnessing a true cowboy ride a live, bucking bull in a Dallas rodeo. And, in Austin, the city dubbed “Live Music Capital of the World”, there is always a good band playing and many other types of live entertainment, from theater to orchestras. If relaxing by the warm water of the Gulf of Mexico is more your speed, then head down to the state’s hundreds of miles of coastline. Aside from its many small, quaint beach towns, there’s also Corpus Christi, where you can enjoy a delicious seafood meal while watching the boats sail in and out of the harbor past the barrier islands located just off the mainland. Texas also has several water parks and amusement parks, including the famous Six Flags Over Texas. Whatever you decide to do in Texas, you’re bound to have a good time. And, before you leave, there are two things you definitely don’t want to forget, your luggage…and the Alamo. Dallas, Austin, Arlington, Houston, Cowboys, football, live music, Gulf of Mexico, Corpus Christi, Six Flags, Alamo Wine, Wine Tastings, Merlot, Pinot Grigio, Chardonnay, Pinot Noir, Shiraz, Cheese, grapes, Jazz, goblets, hor dourves |